Where as Apple are continuously trying to out do the Android manufacturers, DJI do not have any real competition of which to speak of in the consumer drone market. Yes you do see YouTube videos with titles such as “Is this a Mavic (n) killer”, but this is really just click bait. The proof is in this forum alone. Other than myself, and I openly admit I’m not normal, how many other members have chosen an alternative drone over a DJI product? DJI do make very good drones, each a leader in their class, but I have slammed their FPV system and their FPV drone, but that’s because I am not their target audience.
When you compare the cost of their first off the shelf drone, the Phantom 1, and add to that the cost of equipping it for videography, todays DJI drones are pretty good value. Back then the Phantom 1 was £379, for that you got a drone, a basic controller, and 1 generic 3s 2200mAh battery. To make it video capable you had to add a GoPro3, a minimum of a 2axis Gimbal, a video transmission system, and a video receiver system. By the time this extra gear was added you’d be hard pushed to have any change left from £1000. Today you can get all this, and exponentially more in a DJI Drone costing less than the original Phantom alone.
But back to the DJI FPV versus SharkByte.
If you discount earlier attempts of bringing HD to the FPV community, DJI were the first to offer a reliable, and more importantly repeatable, solution to the masses. And in fairness quite a good solution. And because DJI were top dog (because there were no other dogs) they could charge a premium safe in the knowledge it would sell. However their system still has many short comings which other manufacturers are now taking advantage of. Things like latency, global shutter versus rolling shutter, greater integration, price, etc.
And all of this is beginning to pay off. Take the very recent release of upgraded HDZero cameras. Even the manufacturers of these cameras were sceptical about the success of HDZero capable cameras. So much so that Carl Zhou, the owner and developer of HDZero, had to use his own money to have the cameras manufactured. Runcam have now been forced to eat their own hat as every time a batch is offered for sale they have sold out in less than two minutes.
At this point, if DJI are serious about remaining in the HD market they should be very scared. If they are not concerned then this is a tell tale sign that their current HD system is very close to its End Of Life. Maybe DJI will come out with a new system that can compete with the strengths of a HDZero system while at the same time offering other benefits. But this will most likely result in a system that has no backward compatibility and thus require the customer to reinvest if they wish to remain current. Not too dissimilar to their current camera drone demographic.
not sure how long it will take to get here but at least its on its way 
