Thoughts on commercial work pricing for a newbie

Good morning all,

Just in the process of setting up to do images/video for commercial work, I’m aiming to start with work for estate agents mainly, and see where it goes from there. I’ve set up a website with the usual images to showcase the possibilities, but need to have something on there about pricing.

I’m flying a Mavic Air 2 and a Mini 2, depending on what’s best for each location, and I’m clueless as to how to price myself. I’m certainly not interested in joining the race to the bottom of the price scale, but neither can I justify charging £1,000 a day, given my current level of experience and kit.

My only real thought at the moment is charging 0.1% of the value a house is on the market for, and capping it at perhaps £300. I’d rather go for the more expensive end of the market, as they’re more likely to benefit from aerial photos or footage and thus be interested, but I can’t see anyone stumping up £1,000 for a days work doing a £1 million house!

As far as other commercial work, £100 per hour as a ballpark figure seems high for the same reasons of experience, but I know it can be difficult to raise prices later once you’ve set them now.

Any thoughts would be most welcome. Ta!

Just as well, that race was run long ago :blush:

People are offering roof surveys for £25 quid a pop these days, it’s daft :man_shrugging:t2:

And with the change in regulations this year, estate agents are probably doing the photos themselves now with a Mini 2 drone as they don’t need a PfCO anymore, just a cheap insurance policy.

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With the greatest respect I suggest you need to have a hard think on what prices are realistic.

My main business (not drones) provides professional/technical services requiring a higher expertise than drone flying and I can assure you that £1000/day is totally unrealistic (in my dreams). Even highly experienced engineers working for technical consultancy doing sign-off work won’t often be charged out at that high a level, and we all carry costly PI insurance to work in the sector.

Day rates of £500 would be outstandingly good for most services provided to construction-type work, half of that is more realistic IMO. Skilled technical/fitting work can attract £360/day (£45/hour) in some sectors. Probably a reasonable comparison. But don’t forget that’s the invoice rate- out of which taxes, NI, insurance and other costs need to be paid.

Also, you cannot assume you’ll get work every day, if you can get 3 to 4 “productive” days a week in any small consultancy/one-person service provider you’re doing very well (and probably need someone else doing the books/admin, not just invoicing but chasing up the inevitable non-payment, many/most organisations don’t pay small suppliers until chased for non-payment).

I have run my own small specialist consultancy for 4 years now, I was already “well known” in my sector and took redundancy and started my own company, so I am not just making this up.

Finally- the higher end the customer the more they will expect. What will you do when you cannot meet their expectations of a survey on a particular day because it’s wet/windy?

GC

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The weather is gonna be your biggest enemy for sure.

And the bloke down the road with a cheap drone offering the exact same service for 1/100th the price you are :grimacing:

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Please believe me, there’s no need to worry about offending me, I meant that £1,000 a day was clearly unrealistic and would probably always remain so, I’m sorry if I didn’t make that clear. I’d be over the moon if I could work towards and achieve £200/day gross. A hard think is exactly what I’m after, so your insights are much appreciated. :slightly_smiling_face:

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I charge £25.00 per hour. That includes all travel, on site and post editing time. The last one I did I charged the guy £65.00. I’ve now been asked to do some aerial work for an Estate Agents I already do graphic design work for based on that hourly rate. They know I’m not a professional/full time freelancer and they know what they’ll get for their buck. Three hours work on a Sat/Sun morning and everyone’s a winner.

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Double bubble on Saturday/Sunday surely :wink:

Not pushing me luck. That comes later. There are a few others doing the same and touting for work in my area already and don’t wanna price myself out. Its like the Taxi and Ice Cream Van wars of the 90’s only 21st century stylie :smiley:

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Or wedding photos !! People will drop £500 for a cake but want photos for free

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There’s certainly money to be made before it becomes saturated market. Hadn’t thought about weddings! Now, do I know anyone tying the knot this year…No :smiley: I could always gate crash a local one. I mean, once they see what’s being recorded the father in law is bound to cough up some dosh just to help make his daughter day even more special :wink:

I’m getting ahead of myself here aren’t I? :frowning:

Hope you have correct liability insurance?

Just saying.

FPV £5m … That’s recreational, not commercial. That’s something I’ll definitely have to look into.

Go with Flock and do it per flight

Are flock offering to anyone now ? Used to be pfco only

With the mini 2 around £400 and no licencing requirement any more, the estate agency ship may not have sailed but it’s certainly pulled up the gangway and slipped it’s ropes. Instead of paying you they have an item that they can put through the business, reclaim the VAT and get one of the people in branch to do it. By the time they’ve done one house, they’re saving over getting you in.

Roof inspections are largely the same. £400 (less VAT) outlay and any surveyor has increased their efficiency and reduced the time working at height.

The only realistic way of making any money from this (unless you get lucky) is to bolt it on to a service you already do. If you already do wedding photography you can charge extra for the drone stuff.

It was hard enough to make any cash in this game when all the drones worth having were over a grand plus you needed a PfCO. Now it’s so accessible you either need to be a specialist, lucky or very, very good.

Sorry

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I did it recently with Flock and my PfCO expired back in August. With the PfCO being effectively dead they may go the GVC route but they hadn’t last time I looked.

I’ve not done any paid for drone work as I’ve not had mine a week yet. But, as a professional photographer I’ve done a lot of work for businesses. I make sure I’m paid before they get any photos or video. They can see low resolution proofs on line, but to get the real thing they have to pay first.
Big companies are worse at paying up than one man bands.
You can charge whatever you want, but if they don’t pay you for 2 months, it’s not good business.
Companies work to their own terms, not yours, so to get around their excuses, I won’t part with any work until the money has hit my bank.

Hi, Nick, from my experience, £50 + an hour would be very good… it used to be much better but the market is a bit saturated now… perhaps for a wedding but they will want something professional, unlikely from a newbie… sorry, this drone lark cinematography is tricky to get consistent good results, everyone on here will tell you… 1 hour videoing / flying, then probably 5 hours of editing and adding music… etc. etc. etc. time flies when you are enjoying yourself, like playing on the PC, where did the time go…! so say 6 hours total… = just over £8 an hour… best take up being an Uber driver, they get £8.60 and hour… ha-ha. But go where your dreams tell you, you might hit lucky, several YouTube vids about it if you search… Make Drone flying a business.
Good luck.

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@nick2491 - I think there’s two ways of approaching this.

If you’re looking for a largely passive income, you can make some money from this. I generate a few hundred pounds a year from fairly minimal effort. There’s a lot of filming and photography through the year to build up a catalogue that sells over the lean months. I target areas over the summer and then promote that content locally. The bigger pay days have come from a client with specific requests, but I’ve tended to get these from contacts either using or referring me. I did one job that was an old farmhouse being converted in to an office. The owners wanted the transformation documenting over time so it meant multiple visits, complex editing and so on. All that was still only a few hundred quid. There’s also an awful lot of free stuff I produce locally which just keeps me in the public eye and generates the odd inquiry. This doesn’t distract from the pure joy of the hobby and allows me to get stuff online when I can. I have several clips and photos that have been purchased to be used by clients this way and I don’t have to worry about day rates etc. "Here’s a clip, it costs £x. As an aside, some of my stuff was never intended to be commercial at the point of carrying out the flight but has been bought afterwards. This saves on the insurance costs.

If it’s more of an active, regular and bigger income you’re looking for, that is much, much harder. Think back over the last few months, there have been weeks on end where I couldn’t fly due to wind, rain or both. None of the survey/agency type work will wait for a weather window that you can fly in. Even in the height of summer, weather can ground you pretty quickly. It would be quite easy to go several months with no income through weather alone. You don’t (yet) have the experience or portfolio to charge top dollar, so you’re scrapping with a a lot of people for business. The easy availability of UAVs, the “my mate can do it” and your potential customers now owning a drone all make it harder, plus a GoPro on a long pole doesn’t care about wind or rain and gets largely the same image as you will with a drone.

Finally, an outline of costs would be a good idea. You may already have some of this of course. A decent PC/Laptop that can edit at speed, appropriate software to do it with (video and photo), licencing costs for any music (royalty free doesn’t always equate to commercial use), There’s a time requirement to learn/practice editing (again, you may already be good at this) as editing for a client is very different to editing for your own social channels. The quicker you can turn around an edit the more money you make. Commercial insurance will cost you £10 - £15 per flight and you may struggle to get an annual policy to begin with as you have no commercial experience, few hours and (I’m guessing) no GVC. All things that reduce risk for an insurance company. When I first got my PfCO, annual policies were stupidly expensive as I had so little experience. Throw in an abundance of memory cards, USB sticks and possibly cloud storage depending on how the client wants delivery, a bit of fuel and some safety kit (you won’t get on a lot of sites without high viz, boots and a lid). A lot of this will be deductible from your gross income for tax purposes though.

Of course, people do make a living from this. I think the halcyon days are over though and the newer entrants to the market probably need to think beyond the model that worked a few years ago. As a side-line, it’s great. Every year I get to treat myself to something because of it, it’s an excuse to get out and I enjoy it. Realistically however, it won’t ever pay my bills but you may have a different experience. Either way, good luck to you.

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I have been charging around £300 per job on site for roof surveys / aerial shots of property, (usually taking 3/4 yours) but I know in the London area, for some construction sites they are paying £2000 ++ for a job, which is usually finished in one day
I would be concerned at £25 / hour, if its a real commercial business, and if you have to pay tax @ 40%, Ni / Pension / insurance / cost of license upkeep, transport to site, vehicle costs, etc etc
£25 / hour would not look at it