Interesting.
I watched another video that was linked from that one and they were saying it’s kind of a step in between the spark and the mavic pro.
I love the way the remote slides apart to drop the phone in! Great feature!!
Overall, it looks cheaply built though 
Not seeing a lot that says ‘look out Mavic’.
No I dont think DJI have anything to worry about really, if its built like there cars people are in trouble.